[REDACTED] — US real-estate platform · USA · Meta
$200→$80per lead · $2.5–3k/day ad spend
From $200 to $80 per lead at $2,500–3,000/day spend
ORIGINAL FILE TITLE — From $200 to $80 per Lead (Home Seller) in Real Estate [USA]
Real EstateLead Generation
THE PROBLEM
Lead cost stuck at ~$200 while the platform needed volume at serious daily spend.
THE SYSTEM
- →Two lead-form architectures A/B tested
- →~50 creatives, AI-assisted copy at production speed
- →Retargeting layers rebuilt
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | ~$200 | $80 in top counties |
| Daily spend | — | $2,500–3,000 |
Lead cost down 60% in the most contested counties, while spend held at $2.5–3k a day. Positioning that carried it: a no-fees, no-commissions sale.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.