[REDACTED] — US real-estate platform · USA · Meta
$100→$40per lead · $5–10k/day ad spend
From $100 to $40 per lead at $5–10k/day spend
ORIGINAL FILE TITLE — From $100 to $40 per Lead (Home Seller) in Real Estate [USA]
Real EstateLead Generation
THE PROBLEM
Same playbook, bigger stakes: cut CPL without choking volume at five figures of daily spend.
THE SYSTEM
- →Form A/B testing continued into new segments
- →~50 fresh creatives through the loop
- →Scale winners, kill losers — weekly
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | ~$100 | $40 in top counties & cities |
| Daily spend | — | $5,000–10,000 |
CPL down 60% at up to $10k/day — the system held at scale. The offer doing the lifting: sell in 7 days for a maximum cash offer.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.