[REDACTED] — luxury window & door manufacturer · Canada · Meta
$1.5Msales · avg contract $150k · CPA <$1k
$1.5M in sales from contracts averaging $150k — at under $1k CPA
ORIGINAL FILE TITLE — High-Ticket LeadGen for Luxury Windows Installement in CA | Meta
Lead Generation
THE PROBLEM
Zero online lead flow. Showroom traffic and word of mouth only — and a product where one wrong lead wastes a week of a sales engineer's time.
THE SYSTEM
- →High-intent lead forms with an "elite filter" — qualification logic that scares off tire-kickers on purpose
- →Showroom-authority video: the craftsmanship IS the creative
- →3D renders for projects that don't exist yet
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Sales | — | $1.5M |
| Avg contract | — | $150,000 |
| CPL | — | $60–84 |
| CPA per contract | — | $486–928 |
| MQL → contract | — | 33 MQLs → 10 contracts (30% close) |
Every dollar of ad spend returned ~$160 in contract value. Thirty percent of qualified leads signed.
INSIDE THE FILE
The "elite filter" — three qualification barriers
- ›Budget check: prepared for a premium investment, or filtered out
- ›Project timeline: installation planned soon, or filtered out
- ›Geo-fencing: strictly within the showroom's service radius
- ›Skipped landing pages entirely — direct high-intent Meta lead forms from day one, based on prior Canadian-market data
Premium creative strategy
- ›Authority video filmed inside the client's luxury showroom — instant separation from "cheap local contractor" ads; lead quality up ~40%
- ›3D visualizations of luxury homes for the dream-home demographic
- ›In-house financing surfaced in messaging to widen the qualified pool
LESSON FROM THE FILE
When the product costs $150k, junk leads are the enemy — filtering hard before the first call made ad spend a negligible fraction of revenue.
THE EVIDENCE
