[REDACTED] — B2B diagnostic-kit supplier · UA · Meta
$105KB2B revenue in 4 months · 263 partners
$105K in four months by making the lead form do the sales team's dirty work
ORIGINAL FILE TITLE — $105K+ in 4 Months: Scaling B2B Diagnostic Kits via Meta Lead Forms | Health Tech | Meta
THE PROBLEM
B2C junk traffic was drowning the sales team. Clinics and nutritionists (AOV ~$400, LTV much higher) were buried under consumers asking about a single $40 test.
THE SYSTEM
- →Conditional-logic lead forms as a qualification machine — B2C filtered out before a human ever sees the lead
- →Avatar split: doctors vs nutritionists, separate funnels, separate messaging
- →Two partnership models packaged and sold through the funnel itself
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Revenue | — | $105k+ in 4 months |
| B2B partners | — | ~263 |
| Best month | — | $39.2k |
| Close rate (qualified) | — | up to 75% |
Close rate on qualified leads hit 75% — because qualification happened before the call, not during it.
INSIDE THE FILE
The month-by-month ledger (from the file)
- ›Month 1 — 175 leads → 77 MQLs → ~58 deals → ~$23,200
- ›Month 2 — 68 leads (SQL-focused) → 42 deals → ~$16,800
- ›Month 3 — 145 leads → 92 qualified → 65 deals → ~$26,000
- ›Month 4 — 210 leads → 135 qualified → 98 deals → ~$39,200
Two avatars, two partnership models
- ›Nutritional consultants — longevity/anti-aging/sports-performance angle: help clients optimize with advanced diagnostics
- ›Doctors & medical workers — disease-prediction angle: add deeper preventative testing to patient care
- ›Wholesale model: buy kits at 15% discount, resell to patients
- ›Referral model: zero logistics — send patients to the sales team, earn commission
- ›Each lead form treated as a micro-landing page: headline and offer matched the exact creative clicked
A B2B funnel should not just generate leads. It should qualify, segment, and pre-sell the right people before the first sales call.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.