[REDACTED] — housing marketplace · USA · Meta + TikTok
$150–180kmonthly ad spend, scaled profitably
1,000+ creatives in 10 months. $9k+ weekly profit on one platform.
ORIGINAL FILE TITLE — Creative Strategy That Brought the Housing Marketplace in USA to $40k Profit/mo with $150-180k ad spent | Meta & TikTok
Real Estate
THE PROBLEM
The account was bleeding roughly $9k a week before the takeover — enterprise spend, negative weekly P&L. It needed a communication and creative strategy, not another budget tweak.
THE SYSTEM
- →Idea-generation pipeline: avatars → angles → weekly creative sprints
- →Full format range: statics, UGC, GIF, memes, art-inspired — 1,000+ creatives in 10 months
- →A/B system with documented evidence for every scaling decision
- →TOFU/MOFU communication split so cold and warm audiences never see the same message
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Weekly P&L | −$9k/week | +$7–9k/week |
| Ad spend | — | $150–180k/mo |
| Creatives produced | — | 1,000+ in 10 months |
| CPL | baseline | cut 2–3× |
The proof pack on this one is the deepest in the archive: before/after profit dashboards, A/B sheets, ROAS-by-creative analytics, 8 winning videos.
THE EVIDENCE
