[REDACTED] — senior-dev EdTech course · IT professionals · Meta
133%of KPI · ~200 enrollments, retargeting only
200 course sales on warm traffic only — 133% of the KPI
ORIGINAL FILE TITLE — IT RETARGETING: 200 SALES FOR SENIOR DEV COURSE. 133% KPI REACHED | Meta
EdTech
THE PROBLEM
Senior developers are the most ad-skeptical audience alive. Cold traffic was burning money — the target was 150 enrollments.
THE SYSTEM
- →Zero cold spend: custom audiences from YouTube and Telegram only
- →Micro-course "test drive" as the entry product
- →Founder-led creatives — a face devs already trusted
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Enrollments | target 150 | ~200 (133% KPI) |
| Traffic | — | 100% warm/retargeting |
Sold out before New Year. No cold budget was harmed.
INSIDE THE FILE
From the file
- ›Audience: senior frontend developers — arguably the most ad-skeptical buyers alive
- ›Messaging angles that landed: the salary ceiling, and staying relevant against AI patterns
- ›Entry product: a micro-course "test drive" before the full cohort ask
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.