[REDACTED] — travel-insurance provider · Worldwide · Meta
$40CPA worldwide · was $100–200
CPA from $100–200 to $40–50 by repositioning Meta entirely
ORIGINAL FILE TITLE — TRAVEL INSURANCE: $40 CPA WORLDWIDE | Meta
FinTech
THE PROBLEM
Facebook looked unprofitable as a direct-sale channel — CPA ran $100–200 against thin policy margins.
THE SYSTEM
- →Repositioned Meta as the omnichannel warming/retargeting layer, not the closer
- →Promo-code attribution across channels to prove the real contribution
- →AI-assisted mass creative production
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPA | $100–200 | $40–50 |
| Spend | — | $3–5k/mo |
The channel everyone wanted to kill became the cheapest acquisition path.
INSIDE THE FILE
From the file
- ›The retargeting pool was fed by users originating from SEO and Google Ads — Meta closed what other channels opened
- ›Broad angles ("Family insurance") significantly outperformed narrow targeting
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.