[REDACTED] — window replacement service · Calgary, Canada · Meta
$200→$65per lead · form CR 0% → 12%
CPL from $200 to $65–80 after the website stopped converting at zero
ORIGINAL FILE TITLE — From $200 to $65 per CPL | $100 per MQL: Windows Replacement Service in CA | Meta
Lead GenerationLocal Business
THE PROBLEM
A website that converted at literally 0% and lead costs around $200.
THE SYSTEM
- →Ditched the site: Meta native lead forms with conditional qualification logic
- →UGC video built on local homeowner pain points
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPL | ~$200 | $65–80 |
| Form CR | 0% | 12% |
| MQL rate | — | 40% · $100/MQL |
| Contracts | — | 3–4 per month |
From a dead site to 3–4 signed contracts a month.
INSIDE THE FILE
From the file
- ›Meta and TikTok run side-by-side — Meta won this niche outright, budget consolidated there
- ›The winning hook: "Energy-Efficient Window Replacement Before the Calgary Winter" — seasonal pain beats generic discounts
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.