[REDACTED] — multi-product e-com · EU (+ LatAm) · TikTok
$5per purchase · $2 lead · $80k/mo TikTok
100+ TikTok videos a month holding $5 purchases at $80k/mo spend
ORIGINAL FILE TITLE — TikTok Ads | Multiple Products E-Com | EU | Meta
E-commerce
THE PROBLEM
Low-ticket products live or die on volume — the machine needed cheap purchases at serious monthly spend.
THE SYSTEM
- →One-page landers with urgency mechanics
- →Mass video testing: 100+ creatives per month
- →Regional cost targets tracked per product
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| Purchase price | — | $5 |
| Lead price | — | $2 |
| Ad spend | — | $80k/mo |
| Creatives | — | 100+ videos/mo · CPL $1.8–2 |
Volume economics held at scale on the hardest platform to keep cheap.
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.