Pasta e Vino — restaurant · UA · Meta
$4.50CPA · 44 leads → 18 paying clients
Business lunches at $4.50 per acquisition for a local restaurant
ORIGINAL FILE TITLE — CPA 4.5$ Business lunches in restaurant "Pasta e Vino" | Meta
Local Business
THE PROBLEM
A restaurant with zero ads experience needed lunchtime traffic on a tiny budget.
THE SYSTEM
- →Audience segmentation + 6 banner concepts
- →Kill/scale optimization from day one
THE NUMBERS
| Metric | Before | After |
|---|---|---|
| CPA | — | $4.50 vs $5 goal (messages $2.90) |
| Leads | — | 44 → 18 clients |
| CTR | — | 1.2% |
| Spend | — | $150 / 30 days |
The first documented file in the archive — the loop worked at $5/day too.
INSIDE THE FILE
From the file
- ›Two ad objectives run in parallel: Direct Messages ($2.90/message) and Lead Form
- ›4 audience segments — including a custom audience from the client's phone-number list and its lookalike
- ›Client goal was "under $5 per lead" — delivered at $4.50
THE EVIDENCE
PROOF PACK BEING DECLASSIFIED — real ad-account screenshots for this file are being prepared. Want them now? Ask on the audit call, I'll screen-share the account.